A lawsuit he previously filed is facing a major challenge.
With all the problems Tesla is facing, it can be easy to forget that Elon Musk is fighting other battles. He’s currently in the throes of a vicious lawsuit involving one of his other companies.
When Musk finalized his acquisition of Twitter, now called X, in October 2022, it sparked a backlash that extended beyond the platform’s users. Many people deleted their accounts in protest of Musk’s beliefs on certain topics, but some companies also took a stand against him.
In the months that followed his takeover, a large number of companies halted advertising on X amid reports of offensive content and declining user activity. This included prominent companies such as Lego, Shell, and Nestlé, to name just a few.
Musk responded with a lawsuit against these former clients, alleging that they had illegally boycotted his platform.
No, F’Elon, it’s not a boycott. Advertisers choose what platforms they advertise on based on the size, quality, characteristics of a site’s users. If the real user count drops, if the users become hostile, if the content becomes questionable, etc., advertisers may choose no longer to advertise there and seek more appropriate venues for their advertising dollars.
If you lost advertising dollars, it’s because you weren’t serving their wants and needs.
https://www.thestreet.com/technology/elon-musk-hit-with-scathing-words-from-former-x-clients