Danish consumers are boycotting Coca-Cola, according to Carlsberg, which bottles the US brand in the country, as shoppers protest against Donald Trump’s foreign policy.
“Our Coca-Cola volumes are slightly down in Denmark,” said Carlsberg’s chief executive Jacob Aarup-Andersen. “There is a level of consumer boycott around the US brands . . . and it’s the only market where we’re seeing that to a large extent.”
The repeated threats by the US president to take the Danish territory of Greenland, potentially by force, have angered many Danes as has his administration’s criticism of Copenhagen.