Danish consumers are boycotting Coca-Cola, according to Carlsberg, which bottles the US brand in the country, as shoppers protest against Donald Trump’s foreign policy.
“Our Coca-Cola volumes are slightly down in Denmark,” said Carlsberg’s chief executive Jacob Aarup-Andersen. “There is a level of consumer boycott around the US brands . . . and it’s the only market where we’re seeing that to a large extent.”
The repeated threats by the US president to take the Danish territory of Greenland, potentially by force, have angered many Danes as has his administration’s criticism of Copenhagen.
Financial Times: Danes boycotting Coca-Cola, says Carlsberg
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