Forbes: New $250 Visa Integrity Fee Will Cost US $11 Billion, Say Tourism Officials

U.S. tourism officials say Congress’s controversial $250 visa integrity fee will deter international visitors and cost the country nearly $11 billion in lost visitor spending and tax revenue over the next three years.

  • The Congressional Budget Office (CBO) estimated that the new $250 visa integrity fee will bring in around $27 billion over a decade—or $2.7 billion per year—to U.S. government coffers and reduce the national debt.
  • But a U.S. tourism official told Forbes the fee will instead cost the U.S. economy $11 billion over three years, including $9.4 billion in lost visitor spending and $1.3 billion in lost tax revenue—or about $3.6 billion per year, according to an analysis by Tourism Economics.
  • In addition, the lost revenue will lead to losing 15,000 U.S. travel jobs, according to U.S. tourism industry estimates.

How Will The $250 Fee Impact Tourism To The U.s.?

The CBO based its estimate solely on the potential revenue generated by the fee itself, while the U.S. tourism industry looked at the macroeconomic impact of implementing the fee, hence the wildly different estimates. The CBO estimated that charging roughly 11 million annual visa applicants $250 apiece would rake in roughly $2.7 billion per year for the State Department. Tourism officials say Congress wrongly assumed the pricey fee would have little impact on the volume of visitation. Tourism Economics, a division of Oxford Economics, estimated that the $250-per-person fee is onerous enough to deter 5.4% of international visitors from coming to the U.S., which would translate to a drop of nearly 1 million fewer visits annually. Fewer visitors translate to less visitor spending, and in turn to lower tax revenue and job losses in the tourism industry, sending a negative ripple effect throughout the national economy. “By longstanding tradition, the Congressional Budget Office does not incorporate macroeconomic feedback effects into its traditional cost estimates,” a CBO spokesperson told Forbes. “We didn’t specifically do a dynamic analysis of this provision.” In other words, the CBO did not factor in the potential negative economic impact from lower visitor spending, tax revenue and subsequent job cuts—key metrics used by the U.S. tourism industry and the U.S. Commerce Department to evaluate the overall value of tourism to the U.S. economy. “I think in the minds of congressional leaders, foreign visitors don’t vote, so making them pay more to help fund the [Big Beautiful] Bill wouldn’t come at any political cost,” Erik Hansen, senior vice president of government relations at the U.S. Travel Association, told Forbes. “But the problem is it comes at a huge economic cost to American businesses.”

What Else Do U.s. Tourism Experts Say Congress Got Wrong?

“Congress made the mistake of assuming that this worldwide visa integrity fee would not have a big impact on visitors from countries like India or Brazil,” Hansen told Forbes. “This is the exact type of armchair public policymaking that is going to get us into a big mess.” India, in particular, is a “bright spot” for inbound international travel because visitation numbers have surpassed where they were in 2019, he said, while most other countries are lagging behind their pre-pandemic volume. In 2024, Indian tourists spent roughly $13.3 billion in the U.S., according to the National Travel and Tourism Office, part of the U.S. Commerce Department. “Applying a $250 fee to a country where travel is growing is mindboggling. It will absolutely deter travel—that’s what our research has found,” Hansen said.

What Do International Visitors Need To Know About The Visa Integrity Fee?

The fee is not actually as “refundable” as Congress has billed it to be. As written, the Big Beautiful Bill says the State Department “may reimburse” the fee after the visitor’s visa expires, provided that the visa holder has complied with all conditions of the visa. But most visitor visas are valid for 10 years, Hansen pointed out. “The idea that you’re going to give the government money and then wait around 10 years and remember to ask for it back, even if you followed the rules, is just absolutely crazy,” he said. Indeed, to arrive at its projection, the CBO reasoned in its estimate that “a large number of nonimmigrants would not be eligible to seek reimbursement until several years after paying the fee” so consequently only “a small number of people would seek reimbursement.” In other words, said Hansen, “there’s a very good understanding that the refund process itself is not going to be easy, and even if it is easy, that a lot of people aren’t going to seek that refund after a decade.” Another red flag: The $250 fee was inserted into the Big Beautiful Bill without a plan for processing refunds. In its analysis, the CBO wrote that “the Department of State would need several years to implement a process for providing reimbursements.”

Why Are So Many International Travelers Avoiding The U.s. This Year?

In June, a World Travel & Tourism Council (WTTC) analysis of the economic impact of tourism in 184 countries revealed the U.S. was the only country forecast to see international visitor spending decline in 2025, which by some estimates is as much as $29 billion. The root causes of this decline, multiple studies have found, are a combination of President Trump’s tariffs, travel bans, inflammatory rhetoric and harsher immigration policies, all which have created a chilling effect on visitors. “While other nations are rolling out the welcome mat, the U.S. government is putting up the ‘closed’ sign,” Julia Simpson, president and CEO of WTTC, said in a statement. “Given we’re halfway through the year and we’ve seen these impacts, we don’t know when the stiffest headwind is, but I think it does stay sustained,” Aran Ryan, director of industry studies at Tourism Economics, told Forbes last month. “We’re generally assuming that this persists for a while and that some of it is going to persist throughout the end of the administration.” Simpson characterized the WTTC study as a “wake-up call for the U.S. government,” adding that “without urgent action to restore international traveler confidence, it could take several years for the U.S. just to return to pre-pandemic levels of international visitor spend.”

Tangent

Trump’s signature spending bill contains another blow to U.S. tourism. A Senate committee led by Senator Ted Cruz (R-Tex.) slashed the budget of Brand USA, the country’s public-private destination marketing organization, from $100 million to $20 million. “This is another error that Congress has made,” Hansen said, noting that the Trump administration recommended full funding for the organization in its fiscal year 2026 budget. “We have a big misperception problem among international visitors right now, but Congress cut funding for the one organization that’s in charge of setting perceptions and sending a welcoming message about travel to the United States.”

https://www.forbes.com/sites/suzannerowankelleher/2025/08/15/visa-integrity-fee-cost-us-11-billion

Forbes: Struggling U.S. Tourism Takes Another Hit: New Visa Requirement For Foreign Visitors

The U.S. State Department announced a brand new hurdle for international travelers seeking tourist visas—which will make already-long visa wait times even longer.

  • “Effective immediately,” the State Department announced Saturday that nonimmigrant visa applicants should schedule an interview at their local U.S. embassy, adding “applicants must be able to demonstrate residence in the country where they are applying.”
  • The announcement warned applicants who schedule interviews at a U.S. embassy or consulate outside of their country of nationality or residence they “might find that it will be more difficult to qualify for the visa,” noting that fees “will not be refunded and cannot be transferred.”
  • The new rule applies to short-term visas for tourists as well as business travelers, students and temporary workers.
  • Forbes has reached out to the U.S. Travel Association for comment.

How Do Long Visa Wait Times Hurt U.s. Tourism?

The U.S. tourism industry has carped about the State Department’s long visa wait times for years. Geoff Freeman, CEO of the U.S. Travel Association, explained to Forbes in 2023 that long visa wait times create an unnecessary friction that makes the country less competitive as a destination. “We need to look at travel as a path of least resistance. That’s what travelers tend to follow: Who makes it easy? Who makes it comfortable?” Freeman said at the time. Depending on a would-be tourist’s nationality, the wait time for a visa interview at a U.S. consulate or embassy abroad can be more than a year.

Why Are International Tourists Essential To The Us Economy?

International tourists spent $181 billion in the U.S. in 2024, according to travel association data. While domestic tourism represents a five-times-bigger slice of the country’s overall tourism pie, foreign travelers stay longer than Americans traveling within the U.S., and spend, on average, $4,000 per trip—eight times more than domestic travelers.

Key Background

U.S. tourism officials were initially expecting to see a 9% increase in overall international arrivals to the U.S. in 2025. Instead, the U.S. is the only country that will see international visitor spending decline in 2025, according to a study from the World Travel & Tourism Council (WTTC) that analyzed the economic impact of tourism in 184 countries. The U.S. is facing an 8.2% decline in foreign tourists this year, according to Tourism Economics, the travel-focused division of Oxford Economics. “Geopolitical and policy-related concerns … paired with harsh rhetoric” have contributed to “unpredictability and negative global travel sentiment toward the US,” Tourism Economics wrote in its August update, noting “the sentiment drag has proven to be severe.” The organization noted international inbound air bookings for August through October are pacing 10% to 14% below last year, and air bookings from Canada—which accounts for nearly one quarter of all inbound tourism—have fallen by up to 43% compared to this time last year. All told, the U.S. went from an anticipated $16.3 billion increase in international tourism revenue to a loss of between $8.3 billion (Tourism Economics estimate) and $12.5 billion (WTTC estimate), meaning the U.S. is facing a shortfall of as much as $29 billion this year.

How Else Has The U.s. Made It Harder For International Visitors?

The passage of the “Big Beautiful Bill,” which President Donald Trump signed into law in July, introduced a new $250 “visa integrity fee” for most non-immigrant U.S. visas, including tourist, student and work visas, beginning in 2026. The Congressional Budget Office (CBO) estimated that the new fee will bring in around $27 billion over a decade—or $2.7 billion per year—to U.S. government coffers. But a U.S. Travel Association official disputed how Congress calculated its estimate, telling Forbes its economic impact study found the fee will instead cost the U.S. economy $3.6 billion per year, including more than $3 billion in lost visitor spending and more than $450 million in lost tax revenue. In addition, the lost revenue will lead to 15,000 U.S. fewer travel jobs, according to U.S. tourism industry estimates.

Tangent

Brand USA, the country’s public-private destination marketing organization, has laid off 15% of its staff, the travel industry news outlet Skift reported Saturday. The cuts come after the Big Beautiful Bill slashed the organization’s budget from $100 million to $20 million. USTA said it is “deeply concerned” by the cuts, noting in a statement that “for every $1 spent on marketing, Brand USA adds $25 to the U.S. economy.”

https://www.forbes.com/sites/suzannerowankelleher/2025/09/08/struggling-us-tourism-takes-another-hit-new-visa-requirement-for-foreign-visitors